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1 | |
The theorists associated with ELM are |
| | A) | Buller and Burgoon. |
| | B) | Baxter and Montgomery. |
| | C) | Petty and Cacioppo. |
| | D) | Pearce and Cronen. |
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2 | |
According to the peripheral route, the type of cue that is characterized by the phrase "you owe me" is called |
| | A) | liking. |
| | B) | scarcity. |
| | C) | social proof. |
| | D) | reciprocation. |
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3 | |
According to the peripheral route, the type of cue that is characterized by the phrase "we've always done it that way" is called |
| | A) | social proof. |
| | B) | authority. |
| | C) | consistency. |
| | D) | scarcity. |
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4 | |
According to the peripheral route, the type of cue that is characterized by the phrase "everybody's doing it" is called |
| | A) | liking. |
| | B) | reciprocation. |
| | C) | consistency. |
| | D) | social proof. |
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5 | |
According to the peripheral route, the type of cue that is characterized by the phrase "quick, before they're gone" is called |
| | A) | social proof. |
| | B) | liking. |
| | C) | authority. |
| | D) | scarcity. |
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6 | |
According to the peripheral route, the type of cue that is characterized by the phrase "love me, love my ideas" is called |
| | A) | scarcity. |
| | B) | liking. |
| | C) | social proof. |
| | D) | reciprocation. |
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7 | |
According to the peripheral route, the type of cue that is characterized by the phrase "just because I say so" is called |
| | A) | authority. |
| | B) | liking. |
| | C) | consistency. |
| | D) | scarcity. |
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8 | |
Which of the following statements about ELM is true? |
| | A) | ELM assumes that most people are motivated to hold correct attitudes. |
| | B) | People don't always make the right choices, but they want to maintain reasonable positions. |
| | C) | People only think about a few issues because they are overloaded with information. |
| | D) | All of the above. |
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9 | |
A message that generates favorable thoughts when it's heard and scrutinized is considered to be a |
| | A) | strong message. |
| | B) | weak message. |
| | C) | neutral message. |
| | D) | none of the above |
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10 | |
According to research about ELM and credibility, which of these statements is true? |
| | A) | Credibility has little influence on the persuasiveness of a message. |
| | B) | People who are liked and have expertise can have a persuasive impact regardless of their arguments. |
| | C) | People who have little knowledge but are popular have a powerful persuasive impact. |
| | D) | None of the above. |
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11 | |
The reaction to Magic Johnson's announcement of AIDS had what kind of impact? |
| | A) | Men volunteered in large numbers following the revelation. |
| | B) | Female volunteers increased following the revelation. |
| | C) | Male volunteers have remained steady to this date. |
| | D) | None of the above. |
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12 | |
The reaction to the Magic Johnson case demonstrates that |
| | A) | source credibility is not very important in persuasion. |
| | B) | the source can be more important than the actual case. |
| | C) | peripheral route reactions are not permanent. |
| | D) | b and c |
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13 | |
According to ELM, if you are leading a charge for stricter handgun laws and you talk about a personal experience of tragedy in your family, which route are you following? |
| | A) | the central route |
| | B) | the peripheral route |
| | C) | the middle route |
| | D) | the major route |
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14 | |
According to ELM if you are leading a charge for stricter handgun laws and provide factual evidence of exactly who and how the law will impact people, which route are you following? |
| | A) | the central route |
| | B) | the peripheral route |
| | C) | the middle route |
| | D) | the major route |
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15 | |
The biggest problem with ELM is |
| | A) | no one knows what it means to elaborate. |
| | B) | no one really knows what makes a weak or a strong argument. |
| | C) | the theory is too specific in its major premise. |
| | D) | all of the above |
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16 | |
The central route of persuasion reflects careful thinking on the part of the person. |
| | A) | True |
| | B) | False |
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17 | |
The peripheral route suggests that we often accept messages without actively thinking about them. |
| | A) | True |
| | B) | False |
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18 | |
If you make a decision based on the idea that everyone is doing it you are using the consistency strategy in the peripheral route. |
| | A) | True |
| | B) | False |
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19 | |
A basic assumption of ELM is that people are motivated to embrace correct attitudes. |
| | A) | True |
| | B) | False |
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20 | |
ELM maintains that the source of an idea is more important than the content of the idea. |
| | A) | True |
| | B) | False |
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