Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media, 5/e
Joseph R. Dominick,
University of Georgia Fritz Messere,
State University of New York - Oswego Barry L. Sherman,
ISBN: 0072493836 Copyright year: 2004
This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.
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