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Broadcasting PowerWeb

Student Edition
Instructor Edition
Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media, 5/e

Joseph R. Dominick, University of Georgia
Fritz Messere, State University of New York - Oswego
Barry L. Sherman, Deceased

ISBN: 0072493836
Copyright year: 2004

Table of Contents

Part I: Foundations Introduction
1: History of Broadcast Media
2: History of Cable, Home Video, and the Internet
3: Audio and Video Technology

Part II: How It Is
4: Radio Today
5: Broadcast and Cable TV Today
6: The Internet and New Media

Part III: How It's Done
7: The Business of Broadcasting and Cable
8: Radio Programming
9: TV Programming

Part IV: How It's Controlled
10: Rules and Regulations
11: Self-Regulation and Ethics

Part V: What It Does
12: Ratings and Audience Feedback
13: Effects
14: The International Scene
Book Cover Photo

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