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Chapter Outline
(See related pages)

Radio Today

The "Three C’s" of Radio Today: Competition, Consolidation, and Control

    Competition in Today’s Radio Business

    Consolidation: The Big Radio Groups

    Control: Radio Programming and Promotion

Radio Programming Today


    News/Talk and Sports

    Adult Contemporary and Oldies

    Contemporary Hit Radio

    Ethnic Formats: Hispanic and Black/Urban Contemporary

    Soft Adult Contemporary (Adult Standards and Easy Listening)

    Album Rock: Modern and Classic

    Other Formats

    Noncommercial Radio

Satellite Radio Today

Radio Station Organization

Getting a Job: Radio Employment Today

    Radio Salaries


Key Terms

Suggestions for Further Reading

Internet Exercises

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