According to our authors, which of the following describes radio today?
|D)||All of the above|
Radio is the most competitive of all the contemporary mass media.
Radio represents approximately what proportion of the advertising revenue pie?
According to your book, there are approximately __________ radio stations in the United States.
Generally, FM listeners outnumber AM listeners by a ____________ ratio.
|A)||Two to one|
|B)||Four to one|
|C)||Eight to one|
|D)||Twelve to one|
Today most radio stations are owned by small businesses and individual owners.
Generally the trend in radio ownership reflects:
|A)||Small owners operating AM/ FM combination stations|
|B)||Small owners operating either individual FM or powerful AM stations in major markets|
|C)||Large owners operating multiple stations in the largest markets|
|D)||Large owners operating multiple stations in most major radio markets|
The power of radio group owners is measured by:
|A)||The number of stations owned by the group|
|B)||How much advertising the group amasses|
|C)||Both a and b|
The arrangement that permits one station or group to control programming, operations and sales of additional radio stations in a market is called:
|A)||A lease management agreement|
|B)||A local market agreement|
|C)||By both of the above|
Radio management identifies a target audience by
|E)||All of the above|
Which of the following is the top or most popular radio format according to your book?
|C)||News / talk|
Which of the following formats is most likely to attract the audience most in demand by advertisers?
Which of the following characteristics are not typical of contemporary hit radio (CHR)?
|A)||The songs played are the top songs on the charts in record sales|
|B)||The songs play again in a fast rotation|
|C)||Disc jockeys are assertive, high-energy personalities|
|D)||Songs tend to be slower, down-tempo|
According to your book, a spate of new popular artists have helped propel CHR's rebound in recent years.
The format most heavily targeted to male listeners is:
|D)||Easy listening/beautiful music|
Generally radio stations known as Public Radio Stations are also known as
|A)||CPB stations affiliated with National Public Radio|
|B)||College radio stations|
According to your book, the satellite radio may become successful because:
|A)||It sounds better than AM or FM radio|
|B)||The diversity of satellite programming is greater than AM or FM radio|
|C)||It can offer programs that appeal to specific audiences|
|D)||All of the above|
The department responsible for placing advertising on the station in accordance with the specifics of the contracts signed with the advertisers is:
Traditionally, the route up the corporate ladder into the management of radio stations starts in:
Overall the average salary in the radio industry is:
Generally, the better paying jobs in radio are: