According to A.C.Nielsen, the average American home has the TV set on more than:
|A)||4 hours per day|
|B)||7 hours per day|
|C)||9 hours per day|
|D)||11 hours per day|
The typical household today receives approximately _______ channels of programming.
Commercial stations outnumber noncommercial stations approximately three to one.
Preferred channels for broadcasters have historically been assigned to the ______ band.
Television network viewing decreased substantially between 1978 and 1998.
Fox network started in 1986 by filling the week's television schedule with new programming every night.
'Star Trek: Voyager' debuted in January 1995 on which television network?
Pax TV started programming in Fall 1998 by scheduling television shows that appealed primarily to:
|A)||urban black viewers|
|C)||older, more conservative viewers|
|D)||middle-class yuppie viewers|
According to your book, the combined revenue of the seven television networks in 2002 was approximately;
Generally ___________ make more money than all other television stations.
|A)||network owned and operated stations|
|B)||'big four' network affiliates|
|C)||WB, UPN and Pax affiliates|
Owned and operated stations usually do not lead their markets with local news coverage.
By far, the smallest number of television stations are
|A)||owned and operated stations|
Typical ratings for public television stations hover around:
|A)||2% of the homes in the United States|
|B)||5% of the homes in the United States|
|C)||10% of the homes in the United States|
|D)||12% of the homes in the United States|
According to your book, the majority of LPTV stations are located mainly in rural areas of the country.
In 2002, television group owners could own:
|A)||no more than 12 stations|
|B)||up to 50 stations|
|C)||as many stations as they like|
|D)||as many stations as long as the number of U. S. homes did not exceed 35%|
Basic cable services generally include all of the following except:
|A)||local and regional broadcast signals|
|B)||pay -per-view services|
|C)||advertiser supported cable services|
Your authors compare the cable television programming to something like a shopping mall.
The ratio of subscriber households to the number of homes passed is called the cable system's basic penetration.
The pay cable service with the highest subscription rate is:
Out of the 100 million homes in the United States, the percentage of homes that are passed by cable is close to:
Generally the most profitable customer for a cable operator is the
|A)||basic cable household|
Generally speaking, most cable franchises are owned by:
|B)||cable system operators|
Today cable systems trade for
|A)||approximately $400 - $600 per subscriber|
|B)||approximately $600 - $800 per subscriber|
|C)||approximately $1000 - $1200 per subscriber|
|D)||approximately $2000 - $ 2500 per subscriber|
As of 2003, DBS had approximately ______ million subscribers.
According to your book, televisions stations with strong ______ departments are viewed more favorably in the communities they serve.