The original NAB codes for radio and television covered programming but not advertising practices
The NAB code was discontinued because
|A)||Fewer than half of all television stations subscribed to the Code|
|B)||Television executives felt the code was out of date|
|C)||The Department of Justice filed an antitrust suit against the NAB|
|D)||The FCC ordered the NAB to enforce the code with all member stations|
Today the NAB encourages member stations to adopt a voluntary programming principles standard.
The new NAB principles are concerned with which of the following areas listed below?
|B)||Indecency and obscenity|
|C)||Violence and drug abuse|
|D)||All of the above are areas outlined in the programming principles|
Citing the First Amendment, the NAB has resisted any effort to resurrect a mandatory broadcasting code.
While the NAB code is voluntary, the Society of Professional Journalists still have a code of ethics that covers all media, including broadcasting.
According to your book, station or company codes of conduct tend to be proscriptive in nature and narrow in focus.
The purpose of the network departments of standards and practices is to
|A)||Ensure that programs don't offend advertisers|
|B)||Ensure that programs don't offend affiliates|
|C)||Ensure that programs don't offend audiences|
|D)||All of the above|
According to your book, liberalization of television standards began with
|A)||I Dream of Jeannie and the Dick Van Dyke Shows|
|B)||All In The Family and Maude|
|C)||Dynasty and Knots Landing|
|D)||The Simpsons and Friends|
The 1990s saw networks refuse to loosen standards and restrictions on language , provocative dress, and sexual themes.
Premium cable channels and over-the-air television networks have the same standards and programming requirements under federal law.
Most local broadcasters have standards and practices departments to scrutinize local programming.
Generally speaking, talk radio has ______ latitude to discuss controversial issues than other radio formats.
|C)||About the same|
According to our book, the result of placing the v-chip in television sets has been which of the following:
|A)||Most parents have begun using the v-chip programming option|
|B)||Parents have more awareness of the rating system|
|C)||Most advertisers do not purchase time on programs with violence ratings|
|D)||Programming has become less risque and coarse|
The V-chip works in concert with program ratings based on mandatory standards set by the FCC for broadcasters and cablecasters.
With the V-chip, parents can program the chip to block out content that they judge to be inappropriate for their children.
In addition to acting as a spokesperson and lobbying group, the National Association of Broadcasters designs public service campaigns for broadcaster to air.
The industry organization that deals with consumer complaints regarding deceptive television commercials is
|A)||The National Association of Broadcasters|
|B)||The National Cable Television Association|
|C)||The National Advertising Division of the Better Business Bureau|
|D)||The Federal Trade Commission|
Citizen's groups tend to be most vocal about which of the following issues?
|A)||Portrayal of minorities on television|
|B)||Presentation of sex and violence|
|D)||All of the above|
The ethical theories that spells out duties that are morally required of all of us is said to be:
______________ holds that a person should act in a way that produces the greatest possible ratio of good over evil.
|D)||The Golden Mean|
The theory that strives for moderation, temperance, and equilibrium is called
|C)||The golden mean|
When a person does something based on his or her background according to the disciplines of society and its customs that person follows a ______________ theory.
|D)||None of the above|