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Chapter Outline
(See related pages)

Ratings and Audience Feedback

History of Audience Measurement

The Ratings Process

    Measuring TV Viewing

    Processing the Data

    The Ratings Books

    Terms and Concepts in TV Ratings

    Meauring Radio Listening

    Processing the Data

    The Radio Ratings Book

    Terms and Concepts in Radio Ratings

Accuracy of the Ratings

Uses for Ratings

New Developments in Ratings Technology

Measuring the Internet Audience

Beyond Ratings: Other Audience Research

    Music Research

    Market Research


Key Terms

Suggestions for Further Reading

Internet Exercises

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