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Chapter Outline
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Studying the Effects of the Electronic Media

Theories of Media Effects

    Hypodermic Needle Theory

    Limited-Effects Theory

    Specific-Effects Theory

Video Violence


    Research Evidence

    Video Game Violence

A Mean and Scary World? Perceptions of Reality

    Racial, Ethnic, and Sex-Role Stereotyping

Broadcasting and Politics

    Media Influences on Voting Behavior

    Media Impact on the Political System

Television and Learning

Television and Prosocial Behavior

Social Impact of the Internet

The Future: Social Concerns


Key Terms

Suggestions for Further Reading

Internet Exercises

DominickOnline Learning Center

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