(See related pages)
|
|
|
| This chapter emphasized the importance of strengthening the presentation to keep the buyer's attention, among other things. Visit at least two of the Web sites listed here and write a short report on how the company tried to keep your attention. For example, to what extent does the firm include video, sound, slide shows, and the like in its home page? How effective was the device in keeping your attention? www.ford.comwww.philips.comwww.cbs.comwww.ccci.org/www.softboard.comwww.abc.comwww.bbc.co.ukwww.boeing.comwww.niu.eduwww.dupont.comwww.goodyear.comwww.bayer.comwww.usc.eduwww.ua.eduwww.baxter.comwww.fox.comwww.hitachi.comwww.mitsucars.comwww.altecmm.comwww.sharp-usa.comwww.kodak.com |