Site MapHelpFeedbackExploring the Net
Exploring the Net
(See related pages)

Visit one of the following sites and explore it as though you were a buyer for that organization or a partner for that organization's products or marketing programs.

www.disney.com

www.intel.com

www.microsoft.com

www.cocacola.com

  1. Which feature do these sites offer to strengthen communication with the organization's customers? Do you think these home pages will move customers closer to partnering with the organization? Why or why not?
  2. If you were a stockholder, how would your answers to question 1 change?
  3. How does the site compare to your favorite site? First identify your favorite commercial Web site (that is, a Web site where you can make purchases) and then compare the two for format. In other words, the answer to the question should not be "I like this one better because it has products I like!"







Weitz6eOnline Learning Center

Home > Chapter 14 > Exploring the Net