Exploring the Net (See related pages) Many Web sites include massive amounts of information about product and service features. However, as this chapter related, it is most important to list benefits, not just features. Visit two of the sites listed here and answer the questions that follow. www.epson.com www.jvc.com www.micron.com www.motorola.com www.caterpillar.com www.deere.com www.safety-kleen.com www.disney.co.uk/ www.washpostco.com www.harley-davidson.com www.usps.gov www.qwest.com/ Does the site include both features and benefits of the company's products or services? If the descriptions include mostly features (and not explicitly benefits), why do you think the organization chose to offer the information in this way?
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Home > Chapter 9 > Exploring the Net

Course-wide Content Associations and Publi... What Sales Managers Lo... Examples of Entry-Leve... Glossary

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Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16Chapter 17

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