To learn more about the book this website supports, please visit its Information Center. 2004 McGraw-Hill Education Europe Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.

Site Map

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
In This Site Additional Case Studies Buy Book Glossary of terms Marketing Planning Chapter 1 Marketing in the Modern Firm Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test questions Web Links Weekly Update Archive Chapter 2 Marketing Planning: An Overview of Marketing Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test questions Web Links Weekly Update Archive Chapter 3 Understanding Consumer Behaviour Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 4 Understanding Organizational Buying Behaviour Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 5 The Marketing Environment Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 6 Marketing Research and Information Systems Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 7 Market Segmentation and Positioning Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 8 Managing Products: Brand and Corporate Identity Management Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 9 Managing Products: The Product Life Cycle, Portfolio Planning and Growth Strategies Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 10 Developing New Products Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 11 Pricing Strategy Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 12 Advertising Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 13 Personal Selling and Sales Management Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 14 Direct Marketing Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 15 Internet Marketing Additional Internet Exercise Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 16 Other Promotional Mix Methods Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 17 Distribution Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 18 Analysing Competitors and Creating a Competitive Advantage Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 19 Competitive Marketing Strategy Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 20 Marketing Implementation, Organization and Control Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 21 Marketing Services Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 22 International Marketing Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive

To learn more about the book this website supports, please visit its Information Center.

2004 McGraw-Hill Education Europe Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.

Site Map

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
In This Site Additional Case Studies Buy Book Case Study Summaries Case Study Summaries for Print Case Study Teaching Notes Glossary of terms Guide Notes to Study Questions Internet Exercise Solutions Marketing Planning Market Research Project PowerPoint Presentations PowerPoints for Print Handouts Request Lecturer Copy Request Password Request Testbank Chapter 1 Marketing in the Modern Firm Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test questions Web Links Weekly Update Archive Chapter 2 Marketing Planning: An Overview of Marketing Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test questions Web Links Weekly Update Archive Chapter 3 Understanding Consumer Behaviour Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 4 Understanding Organizational Buying Behaviour Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 5 The Marketing Environment Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 6 Marketing Research and Information Systems Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 7 Market Segmentation and Positioning Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 8 Managing Products: Brand and Corporate Identity Management Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 9 Managing Products: The Product Life Cycle, Portfolio Planning and Growth Strategies Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 10 Developing New Products Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 11 Pricing Strategy Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 12 Advertising Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 13 Personal Selling and Sales Management Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 14 Direct Marketing Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 15 Internet Marketing Additional Internet Exercise Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 16 Other Promotional Mix Methods Additional Internet Exercises Crossword Ethical Considerations Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 17 Distribution Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 18 Analysing Competitors and Creating a Competitive Advantage Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 19 Competitive Marketing Strategy Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 20 Marketing Implementation, Organization and Control Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 21 Marketing Services Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive Chapter 22 International Marketing Additional Internet Exercises Crossword Glossary Learning Objectives News Feeds PowerWeb Articles Self-test Questions Web Links Weekly Update Archive

To learn more about the book this website supports, please visit its Information Center.

2004 McGraw-Hill Education Europe Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Links, Articles, News

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
News, Articles and Links Quizzes Interactive Exercises More Resources Instructor Resources
Chapter 1 Marketing in the Modern Firm News Feeds PowerWeb Articles Weekly Update Archive Chapter 2 Marketing Planning: An Overview of Marketing News Feeds PowerWeb Articles Weekly Update Archive Chapter 3 Understanding Consumer Behaviour News Feeds PowerWeb Articles Weekly Update Archive Chapter 4 Understanding Organizational Buying Behaviour News Feeds PowerWeb Articles Weekly Update Archive Chapter 5 The Marketing Environment News Feeds PowerWeb Articles Weekly Update Archive Chapter 6 Marketing Research and Information Systems News Feeds PowerWeb Articles Weekly Update Archive Chapter 7 Market Segmentation and Positioning News Feeds PowerWeb Articles Weekly Update Archive Chapter 8 Managing Products: Brand and Corporate Identity Management News Feeds PowerWeb Articles Weekly Update Archive Chapter 9 Managing Products: The Product Life Cycle, Portfolio Planning and Growth Strategies News Feeds PowerWeb Articles Weekly Update Archive Chapter 10 Developing New Products News Feeds PowerWeb Articles Weekly Update Archive Chapter 11 Pricing Strategy News Feeds PowerWeb Articles Weekly Update Archive Chapter 12 Advertising News Feeds PowerWeb Articles Weekly Update Archive Chapter 13 Personal Selling and Sales Management News Feeds PowerWeb Articles Weekly Update Archive Chapter 14 Direct Marketing News Feeds PowerWeb Articles Weekly Update Archive Chapter 15 Internet Marketing News Feeds PowerWeb Articles Weekly Update Archive Chapter 16 Other Promotional Mix Methods News Feeds PowerWeb Articles Weekly Update Archive Chapter 17 Distribution News Feeds PowerWeb Articles Weekly Update Archive Chapter 18 Analysing Competitors and Creating a Competitive Advantage News Feeds PowerWeb Articles Weekly Update Archive Chapter 19 Competitive Marketing Strategy News Feeds PowerWeb Articles Weekly Update Archive Chapter 20 Marketing Implementation, Organization and Control News Feeds PowerWeb Articles Weekly Update Archive Chapter 21 Marketing Services News Feeds PowerWeb Articles Weekly Update Archive Chapter 22 International Marketing News Feeds PowerWeb Articles Weekly Update Archive

To learn more about the book this website supports, please visit its Information Center.

2004 McGraw-Hill Education Europe Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Quizzes

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
News, Articles and Links Quizzes Interactive Exercises More Resources Instructor Resources
Chapter 1 Marketing in the Modern Firm Self-test questions Chapter 2 Marketing Planning: An Overview of Marketing Self-test questions Chapter 3 Understanding Consumer Behaviour Self-test Questions Chapter 4 Understanding Organizational Buying Behaviour Self-test Questions Chapter 5 The Marketing Environment Self-test Questions Chapter 6 Marketing Research and Information Systems Self-test Questions Chapter 7 Market Segmentation and Positioning Self-test Questions Chapter 8 Managing Products: Brand and Corporate Identity Management Self-test Questions Chapter 9 Managing Products: The Product Life Cycle, Portfolio Planning and Growth Strategies Self-test Questions Chapter 10 Developing New Products Self-test Questions Chapter 11 Pricing Strategy Self-test Questions Chapter 12 Advertising Self-test Questions Chapter 13 Personal Selling and Sales Management Self-test Questions Chapter 14 Direct Marketing Self-test Questions Chapter 15 Internet Marketing Self-test Questions Chapter 16 Other Promotional Mix Methods Self-test Questions Chapter 17 Distribution Self-test Questions Chapter 18 Analysing Competitors and Creating a Competitive Advantage Self-test Questions Chapter 19 Competitive Marketing Strategy Self-test Questions Chapter 20 Marketing Implementation, Organization and Control Self-test Questions Chapter 21 Marketing Services Self-test Questions Chapter 22 International Marketing Self-test Questions

To learn more about the book this website supports, please visit its Information Center.

2004 McGraw-Hill Education Europe Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Assignments

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

To learn more about the book this website supports, please visit its Information Center.

2004 McGraw-Hill Education Europe Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Interactive Exercises

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
News, Articles and Links Quizzes Interactive Exercises More Resources Instructor Resources
Chapter 1 Marketing in the Modern Firm Additional Internet Exercises Chapter 2 Marketing Planning: An Overview of Marketing Additional Internet Exercises Chapter 3 Understanding Consumer Behaviour Additional Internet Exercises Chapter 4 Understanding Organizational Buying Behaviour Additional Internet Exercises Chapter 5 The Marketing Environment Additional Internet Exercises Chapter 6 Marketing Research and Information Systems Additional Internet Exercises Chapter 7 Market Segmentation and Positioning Additional Internet Exercises Chapter 8 Managing Products: Brand and Corporate Identity Management Additional Internet Exercises Chapter 9 Managing Products: The Product Life Cycle, Portfolio Planning and Growth Strategies Additional Internet Exercises Chapter 10 Developing New Products Additional Internet Exercises Chapter 11 Pricing Strategy Additional Internet Exercises Chapter 12 Advertising Additional Internet Exercises Chapter 13 Personal Selling and Sales Management Additional Internet Exercises Chapter 14 Direct Marketing Additional Internet Exercises Chapter 15 Internet Marketing Additional Internet Exercise Chapter 16 Other Promotional Mix Methods Additional Internet Exercises Chapter 17 Distribution Additional Internet Exercises Chapter 18 Analysing Competitors and Creating a Competitive Advantage Additional Internet Exercises Chapter 19 Competitive Marketing Strategy Additional Internet Exercises Chapter 20 Marketing Implementation, Organization and Control Additional Internet Exercises Chapter 21 Marketing Services Additional Internet Exercises Chapter 22 International Marketing Additional Internet Exercises

To learn more about the book this website supports, please visit its Information Center.

2004 McGraw-Hill Education Europe Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Reel Life

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

To learn more about the book this website supports, please visit its Information Center.

2004 McGraw-Hill Education Europe Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: More Resources

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
News, Articles and Links Quizzes Interactive Exercises More Resources Instructor Resources
Course-wide Content Additional Case Studies Buy Book Glossary of terms Marketing Planning Chapter 1 Marketing in the Modern Firm Crossword Glossary Learning Objectives Web Links Chapter 2 Marketing Planning: An Overview of Marketing Crossword Glossary Learning Objectives Web Links Chapter 3 Understanding Consumer Behaviour Crossword Glossary Learning Objectives Web Links Chapter 4 Understanding Organizational Buying Behaviour Crossword Glossary Learning Objectives Web Links Chapter 5 The Marketing Environment Crossword Ethical Considerations Glossary Learning Objectives Web Links Chapter 6 Marketing Research and Information Systems Crossword Ethical Considerations Glossary Learning Objectives Web Links Chapter 7 Market Segmentation and Positioning Crossword Glossary Learning Objectives Web Links Chapter 8 Managing Products: Brand and Corporate Identity Management Crossword Ethical Considerations Glossary Learning Objectives Web Links Chapter 9 Managing Products: The Product Life Cycle, Portfolio Planning and Growth Strategies Crossword Glossary Learning Objectives Web Links Chapter 10 Developing New Products Crossword Ethical Considerations Glossary Learning Objectives Web Links Chapter 11 Pricing Strategy Crossword Ethical Considerations Glossary Learning Objectives Web Links Chapter 12 Advertising Crossword Ethical Considerations Glossary Learning Objectives Web Links Chapter 13 Personal Selling and Sales Management Crossword Ethical Considerations Glossary Learning Objectives Web Links Chapter 14 Direct Marketing Crossword Ethical Considerations Glossary Learning Objectives Web Links Chapter 15 Internet Marketing Crossword Ethical Considerations Glossary Learning Objectives Web Links Chapter 16 Other Promotional Mix Methods Crossword Ethical Considerations Glossary Learning Objectives Web Links Chapter 17 Distribution Crossword Glossary Learning Objectives Web Links Chapter 18 Analysing Competitors and Creating a Competitive Advantage Crossword Glossary Learning Objectives Web Links Chapter 19 Competitive Marketing Strategy Crossword Glossary Learning Objectives Web Links Chapter 20 Marketing Implementation, Organization and Control Crossword Glossary Learning Objectives Web Links Chapter 21 Marketing Services Crossword Glossary Learning Objectives Web Links Chapter 22 International Marketing Crossword Glossary Learning Objectives Web Links

To learn more about the book this website supports, please visit its Information Center.

2004 McGraw-Hill Education Europe Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Instructor Resources

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
News, Articles and Links Quizzes Interactive Exercises More Resources Instructor Resources
Course-wide Content Case Study Summaries Case Study Summaries for Print Case Study Teaching Notes Guide Notes to Study Questions Internet Exercise Solutions Market Research Project PowerPoint Presentations PowerPoints for Print Handouts Request Lecturer Copy Request Password Request Testbank

To learn more about the book this website supports, please visit its Information Center.

2004 McGraw-Hill Education Europe Any use is subject to the Terms of Use and Privacy Policy. McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.

		Log In You must be a registered user to view the premium content in this website. If you already have a username and password, enter it below. If your textbook came with a card and this is your first visit to this site, you can use your registration code to register. Username: Password: Forgot your password?

		Site Preferences (Log out) Send mail as: TA email: Other email: "Floating" navigation? Drawer speed:

		Notes (What is this?)      Add a note 1. (optional) Enter a note here: 2. (optional) Select some text on the page (or do this before you open the "Notes" drawer). 3. Highlighter Color: NoneYellowRedGreenBlue 4.

		Search Search for: Search in: This siteThe web (PowerSearch)

Home

Course-wide Content Glossary of terms Additional Case Studies Marketing Planning Buy Book

Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16Chapter 17Chapter 18Chapter 19Chapter 20Chapter 21Chapter 22

Instructor Resources PowerPoint Presentations PowerPoints for Print ... Internet Exercise Solu... Case Study Summaries Case Study Summaries f... Case Study Teaching No... Guide Notes to Study Q... Market Research Project Request Testbank Request Lecturer Copy Request Password Course-wide Content Glossary of terms Additional Case Studies Marketing Planning Buy Book

Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16Chapter 17Chapter 18Chapter 19Chapter 20Chapter 21Chapter 22