 | Learning Objectives
(See related pages)
- The different types of new products that can be launched
- How to create and nurture an innovation culture
- The organizational options applying to new product development
- Methods of reducing time to market
- How marketing and R&D staff can work effectively together
- The stages in the new product development process
- How to stimulate the corporate imagination
- The six key principles of managing product teams
- The diffusion of innovation categories and their marketing implications
- The key ingredients in commercializing technology quickly and effectively
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