Accenture is one of the world’s leading management consultancy companies. Visit their website. Go to their ‘About’ section, and then click on ‘Advertising’ to explore some of their print and TV advertising.

Visit:
www.accenture.com

Questions

1. Discuss the differences that exist between business-to-business advertising, such as Accenture’s and regular consumer advertising, if any.
2. Which media would be most suitable for Accenture’s advertising? Explain your reasoning.
3. Describe how Accenture’s campaign could be tested for its effectiveness.