Salesforce.com is a firm specialising in the provision of online customer relationship management (CRM) applications. Firms can simply manage their salesforce and their informational needs directly through the web, rather than using costly, customised software. Visit their website, go to the product section, and click on ‘a quick tour’ option, to get an insight into what salesforce.com offers.

Visit:
www.salesforce.com/uk

Questions

1. Why are companies investing in CRM applications such as those offered by Salesforce.com? Explain your reasoning.
2. What categories of information that should be kept to build up a more effective customer profile?