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Additional Internet Exercises
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Kelloggs has developed a suite of interactive websites, designed to for customers to play competitions, enter for prizes etc. Browse the following websites.

Visit:
www.realfruitwinders.co.uk
www.cocopops.co.uk
www.frosties.co.uk
www.specialk.co.uk

Questions

  1. Why has Kelloggs invested so heavily in their websites rather than in traditional advertising?
  2. What are the ethical concerns related to direct marketing aimed at children?






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