Need more information on leading brands and companies for your coursework, or want to see how corporations present themselves and their brands online?

Here are some useful web links for you to explore some of the organisations and products mentioned in the exercises, case studies and elsewhere in this chapter.

• Shell: www.shell.com
• Greenpeace: www.greenpeace.org
• IBM: www.ibm.com
• Ahold:www.aholdusa.com
• Marks and Spencers: www.marksandspencers.com
• Next: www.next.co.uk
• Heinz: www.heinz.com
• Nokia: www.nokia.com
• Canon: www.canon.com
• Dixons: www.dixons.co.uk
• Sunderland of Scotland: www.sunderlandgolf.com
• Firebox: www.firebox.com
• Jamjar: www.jamjar.com