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Additional Internet Exercises
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Hot Diamonds produces a wide range of jewellery such as earrings, pendants rings etc. Explore the Hot Diamonds website.

Visit:
www.hot-diamonds.co.uk

Questions

  1. What is the target market for Hot Diamonds jewellery?
  2. From your analysis, what are the key choice criteria when buying jewellery?
  3. How does the Hot Diamonds website facilitate the consumer decision process?
  4. What improvements would you suggest to improve this website?








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