 | Learning Objectives
(See related pages)
- The dimensions of buyer behaviour
- The role of the buying centre: who buys
- The consumer decision-making process: how people buy
- The marketing implications of the need recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation stages
- The differences in evaluation of high versus low involvement situations
- The nature of choice criteria: what are used
- The influences on consumer behaviour—the buying situation, personal and social influences—and their marketing implications
|
|