Advertising agencies continually vie for the advertising accounts of organisations. Visit the following advertising agency websites to explore their online marketing strategies.

Visit:
www.bbh.co.uk
www.tbwa.com

Questions:

1. Identify the choice criteria that may be used by clients in making their selection of an advertising agency.
2. Recommend the types of features you would employ for an advertising agency’s website, in order to woo more clients to the agency.