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Self-test Questions
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1

The macro-environment consists of a number of broad forces, these include economic, social, legal, technological, political and which one of the following:
A)Potential
B)Astronomical
C)Physical
D)Psychological
E)Intangible
2

The business cycle refers to:
A)The product life cycle.
B)The growth and decline of a company.
C)The buying and selling of goods.
D)The invoicing and delivery of goods.
E)Fluctuations in the economy.
3

The study of changes in world population and age distribution is known as:
A)Sociology
B)Ethics
C)Demographics
D)Ageism
4

When a profit making company and a charity form a partnership to market goods or services this is called:
A)Customer relationship marketing.
B)Ethical marketing.
C)Cause related marketing.
D)Customer relationship management.
E)A social partnership.
5

The consumer movement is a collection of individuals, organisations and groups whose objective is to:
A)Stop environmental damage.
B)Protect consumer’s rights.
C)Publicise bad business practices.
D)Force lower prices.
E)Stop globalisation of business.
6

In the Treaty of Rome, article 86 is aimed at preventing the abuse of power by:
A)Governments
B)Multi-national companies
C)Monopolies
D)Money lenders
E)Non-EU companies
7

When a company or industry draws up a set of voluntary rules to protect customers or the public these rules are called:
A)Joint venture partnership
B)Mission statement
C)Laws
D)Code of practice
E)Restrictive practices
8

Why must companies continually monitor the technical environment?
A)To identify emerging opportunities and threats.
B)To identify cheaper suppliers.
C)To see if competitors are copying their ideas.
D)To keep up with new trends.
E)To replace aging equipment.
9

Before a company begins the process of environmental scanning the first task is to:
A)Produce a detailed SWOT analysis.
B)Define the range of forces to monitor.
C)Fix a budget.
D)Purchase a scanner.
E)Develop a marketing plan.
10

How might the information collected about the business environment be disseminated?
A)Informal meetings and social events.
B)Television and press advertising.
C)Newsletters, reports and lectures.
D)Exhibitions and trade shows.
11

When a company fails to carry out environmental scanning and is not aware of potential threats it can be described as:
A)Bureaucratic
B)Myopic
C)Weak
D)Strong
E)Ignorant
12

Environmental scanning takes place annually.
A)TRUE
B)FALSE
13

The Single European Act 1986 provided the foundation for ___________ __________ _____________ in the European Union.
A)removing border crossings
B)restricted capital movements
C)increased tax rates
D)free internal market
14

Companies involved in Pan-European Marketing often ___________ promotional campaigns in order to accommodate varying national preferences.
A)Modify
B)Standardise
C)Homogenise
D)Extend
15

In order for a company to benefit from grey purchasing power they would need to:
A)Buy branded goods from unauthorised dealers.
B)Understand the needs of the over 45’s and tailor the marketing mix accordingly.
C)Target women over 60.
D)Target men over 60.
16

Cultural forces influencing management behaviour are the same throughout Europe.
A)TRUE
B)FALSE
17

Companies are no longer solely judged by financial success.
A)TRUE
B)FALSE
18

When a company investigates the extent to which they can use recyclable and non-wasteful packaging which of the following environmental forces are they responding to?
A)Economic
B)Social
C)Technological
D)Legal
E)Physical
19

The micro-environment consists of factors that affect the ______________ environment.
A)Internal
B)Immediate
C)External
D)Outside





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