Look-Look and Globalstreetscapes are two marketing research agencies specialising in the youth market. Look-Look.com is a global network of 10,000+ youth correspondents, respondents, and photojournalists who report on their own culture. Both these companies have a multitude of blue chip companies as clients, vying for a greater understanding of the youth market and the latest trends. Explore their websites.

Visit:
www.look-look.com
www.globalstreetscapes.com

Questions

1. Describe the research methodologies used by these companies.
2. Discuss the advantages and disadvantages associated with their research methodologies.
3. Do believe that the research methodologies used are appropriate for the target audience examined? Explain your reasoning.