Ethical Dilemma

A company launches a new brand of extra safe condoms. The packaging and promotion for this product utilises a cartoon theme. Is the approach taken in managing this product ethical?

Points to consider

For:

• high rate of teenage pregnancy.
• the product promotes safe practices vital to health.
• educational element of the product may be more effective where the product is appealing.

Against:

• could encourage underage sex, which is against the law.
• clearly targeting children through use of cartoons.
• product is in danger of receiving negative publicity like, for example, alcopops. This could result in negative pressure from consumers, parents, or specific church groups, for example. In the longer term may result in increased regulation.