Buying detergent is very much mundane stuff. Yet detergent companies have established websites for their brands. Explore the following websites. Visit:
www.dazwhite.co.ukwww.persil.co.uk
www.ariel-info.co.ukwww.fairynonbio.co.uk Questions: - Why do these detergent brands have an Internet site?
- Are these types of product affected by the product lifecycle curve and why?
- How can these brands innovate and increase market share?
- Can any of these brands be brand stretched – and, if so, to what types of product categories?
- What are the dangers associated with brand stretching?
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