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Learning Objectives
(See related pages)

  • The concept of the product life cycle
  • The uses and limitations of the product life cycle
  • The concept of product portfolio planning
  • The Boston Consulting Group Growth-Share Matrix, its uses and associated criticisms
  • The General Electric Market Attractiveness-Competitive Position model, its uses and associated criticisms
  • The contribution of product portfolio planning
  • Product strategies for growth






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